Bright Communications Promotion Ideas

January 2026 – 6-Step Book Marketing Program: Step 4: Work with Our Launch Team

• From Eric Aquino: Consider hiring an event planner or public relations person, but not one who requires a retainer and months-long commitment. You can find ones that work per project. I work with Tiffany Sondergaardtiffany@tsbrandelevation.com. She is great and just this month booked me on:
  • WFMZ TV
  • PBS 39 Living in the Lehigh Valley
  • Lehigh Valley Style magazine
• From Jennifer Bright: In January, are there any hooks for your book, such as New Year, New You? Also, January is a big book sales month because while people buy gifts in December, people SPEND their holiday money and gifts in January, often on books!
• From Patti Mobile:
  • Ask everyone you know “Please post a review for my book on Amazon. You don’t have to buy a book there to review it.”
  • Submit your books to libraries. Check their website or go into the branch and ask them to consider buying your book. You might have a better shot if your book includes reviews on the front cover, back cover, or inside and/or if your book has received awards. Also consider offering to do events at the library.
  • Mary Frances Hill and I had our combined book launch at our local library.
• From Eric Aquino:
  • When you go to libraries, ask to speak with the acquisitions librarian!
  • Consider hiring an event planner or public relations person, but not one who requires a retainer and months-long commitment. You can find ones that work per project. I work with Tiffany Sondergaardtiffany@tsbrandelevation.com. She is great and just this month booked me on:
    • WFMZ TV
    • PBS 39 Living in the Lehigh Valley
    • Lehigh Valley Style magazine
• From Jennifer Bright:
  • Libraries are great places to hold book events! Often there’s no charge, but if there is, it’s likely small.
  • One con of libraries is they usually only buy one copy of a book.
  • Some pros of libraries is that they don’t return books! Also, people might see your book at the library, but then buy it for themselves or for a gift. Also they might read it from the library but review it!
• From Mary Frances Hill:
  • A conference to consider attending is the New York Pitch Conference. I found it to be very valuable to learn about pitching, refine my pitch, and network. It’s around March 29, 2026.
• From Jennifer Bright: Consider joining the Greater Lehigh Valley Writer’s Group! It’s only $40 per year ($50 for new members). Each March they have a fantastic three-day conference, this year March 12-14, at Homewood Suites, Center Valley. Learn more here: https://greaterlehighvalleywritersgroup.wildapricot.org/
• From Eric Aquino: I’m starting a new podcast: What’s Next? it’s about how authors promote their books. Email me to be a guest! Eric Aquino eric@graystrong.org
• From Tara Aniano:
  • I’m starting a Woman’s Circle to meet monthly at my home. We’ll talk about writing, poetry, publishing, and promoting  books!
  • I’m creating business cards with my book cover and contact info on them.
  • I reached out to local schools to set up school visits and readings, and I’m creating a flyer for the school to send home with their students for their parents to order my book.
  • To promote my book, I’m filming short videos of myself talking about it on the beach and posting to my new Instagram account.
• From Eric Aquino: Add a QR code to Amazon or your website to buy your book on the back!
• From Patti Mobile: Bright Communications author Andrea Foxcroft  is a fantastic interviewer for her YouTube channel @FromShatteredToWhole. Consider being interviewed by her!