Founder Jennifer Bright

Jennifer Bright is founding CEO of Bright Communications LLC. She is a publisher, editor, and writer with more than 25 years of publishing experience. Her team publishes 35 books a year, and together they have contributed to thousands of books, magazines, and newspaper articles.

Jennifer proudly served as a lieutenant in the U.S. Army for four years, stationed at Fort Lewis, Washington. She then worked for seven years on staff at Rodale before launching her own editorial business, Bright Communications LLC in 2004.

Jennifer’s passion is helping authors bring their books to life, to in turn help readers live healthier, happier lives. She lives in Hellertown, Pennsylvania, with her fiancé. Together, they have four sons, three cats, two dogs, and one amazing life. She can be reached at

Pam Bartlett, Sales Director

Pam is a Certified Franchise Consultant with more than 30 years of business experience working with nationally branded consumer products companies in senior level sales and marketing roles. Though successful, what she desired was the freedom and flexibility of owning her own business. The thought of starting something from scratch was overwhelming, so she decided that the expertise and support of a franchise may be the best option for her. She reached out to a franchise consultant who took time to get to know her, her financial needs, experiences (both life and work) and her short- and long-term goals.
As a franchisee, Pam spent six years on the franchise’s Owners’ Advisory Council. This gave her an inside look at the franchisee/franchisor relationship. From this experience she decided she wanted to become a bigger part of the franchising industry and share her expertise, so she went through extensive training and credentialing to become a Certified Franchise Consultant.

Jenny Giandomenico, Design Director

Jenny is a print and digital designer, who previously worked in both books and magazines at Rodale for over 18 years.
She and her husband have a son, daughter, and 6 (yes, 6!) active cats. When not working, she loves to be outside, either running, hiking, kayaking, or just daydreaming under the clouds. She’s got big dreams of travel, but for now her roots are bound in Schnecksville, PA.

Training Director, Jennifer Goldsmith Cerra

Jennifer is a seasoned, strategic corporate communications professional whose broad-based experience includes media relations, executive communications, employee communications and engagement and project execution. Throughout her career, she has executed a significant amount of press materials that publicize and support client goals. Born and raised in Toronto, Canada, Jennifer moved to the United States in 1999 when she married her husband Frank in Rehoboth Beach, Delaware. With close to 30 years of integrated communications experience, Jennifer is known for her passion for news and current affairs. Earlier, she held progressive roles in two of Canada’s major television networks.

Jennifer Schriffert, Franchisee Support Director

 Jennifer Schriffert has more than 30 years of experience in marketing, public relations, advertising, and publishing.  She and her husband live in Bethlehem with two of their sons. Their oldest is married and living in Florida. She is excited about the arrival of her first grandchild this summer.

Philanthropy Director, Vicky Alercia

Vicky is a licensed professional counselor with 15 years of experience in the mental health field with a tremendous passion for helping others. She was recently trained with Resilient Lehigh Valley to facilitate the TREE program (trauma, restorative practices, emotional intelligence, equity). She is also working on becoming certified to facilitate faith-based trauma healing groups. Her podcast on YouTube offers many suggestions for education and community connections, and she is developing a domestic violence task force for the Lehigh Valley.

Abby Dawson, Finance Director

Abby lives in Hellertown, Pennsylvania, with my husband, two sons, and one cat. She is an accounting and bookkeeping expert who loves biking, skiing, kayaking, hiking, and camping with her family.